RESUMÉ

SUMMARY

Mastered Adobe Creative Suite: Delivered top-tier designs utilizing the full range of Adobe Creative Suite tools.
Creative Direction: Led creative direction to produce innovative designs and brand experiences from concept to execution.
Integrated AI Innovations into Creative Marketing Strategies: Harnessed the power of AI to develop and execute cutting-edge marketing campaigns, driving personalization, enhancing creative content generation and improving audience targeting across digital platforms.
Crafted Social Media Strategy: Designed and deployed effective social media campaigns to increase brand awareness and follower engagement.
Crafted Strategic Branding and Design: Developed cohesive branding and design strategies to elevate brand identity.
Pioneered SEO Strategies for AI-Driven Experiences: Leveraged advanced SEO expertise to optimize Google’s new AI Generative experience, enhancing search visibility and user engagement by integrating AI-driven content generation with cutting-edge SEO practices.
Guided High-Performance Team Leadership: Led and inspired teams to consistently deliver high-quality creative work.
Executed Data-Driven Digital Marketing Campaigns: Implemented comprehensive digital marketing campaigns to drive

engagement and conversions.

Optimized SEO Performance: Enhanced online visibility through targeted SEO strategies that improved search rankings.
Orchestrated High-Impact Event Planning: Managed and executed successful events, from concept to completion,

ensuring memorable experiences.

Directed Project Management: Managed cross-functional teams to ensure timely delivery of projects within scope.
Authored Compelling Copywriting: Developed compelling content that resonates with target audiences across platforms.
Engineered Web Design Solutions: Designed and maintained visually appealing and user-friendly websites that enhance user experience.

Bachelor of Fine Arts from the University of Georgia | August 1988 – August 1992 Major - Graphic Design | Minor - Photography

PROFESSIONAL EXPERIENCE

Marketing Director: Led comprehensive marketing strategies for the overall team and individual agents. Focused on lead generation,

agent recruitment and delivering measurable ROI and performance results from all marketing initiatives.

Creative Director: Ensured design consistency and brand integrity across all digital and print platforms, including Social Media, Websites,

Printed Materials, Events, Eblasts, Team Collateral and Marketing Pieces. Directed and managed the creative team

Digital Marketing: Developed and executed data-driven marketing campaigns to boost engagement and conversions.
Project Management: Oversaw project timelines, ensuring on-time and within-budget delivery of marketing and creative projects.
Marketing Plans and Social Media Calendars: Developed strategic marketing plans and social media calendars to drive growth and

achieve business objectives.

Social Media Content Creation and Management: Developed and managed social media content strategies to increase brand awareness.

Creative Asset Design and Management: Developed and managed a wide range of creative assets for digital and print media, ensuring brand consistency and visual appeal.
Social Media Management: Managed, developed and grew social media platforms, increasing audience engagement and brand awareness through targeted strategies. Created and promoted high-quality, engaging content tailored to target audiences across various digital channels.
Online Business Profiles and PPC Advertising: Oversaw Google My Business and other online profiles, managed PPC advertising campaigns and executed digital marketing strategies to maximize ROI.
Influencer Outreach and Public Relations: Managed influencer partnerships and PR efforts to expand brand reach and credibility across multiple platforms.

Branding and Messaging Development: Led the creation and execution of all branding and messaging strategies to enhance brand identity and engagement.
Program and Marketing Materials Design: Designed comprehensive program and marketing materials including the Marketing Plan, ensuring consistency and high-impact visuals across all platforms.
Event Planning and Management: Named, branded, planned and executed events, including LBC’s Annual Dinner and Revel in Reuse Fundraiser. Responsibilities included event design, budget management, event promotion, volunteer coordination, sponsorship acquisition, ticket sales, auction item solicitation, facility management and entertainment coordination.
Social Media Branding: Managed and maintained brand presence across all social media platforms to grow audience engagement.
Website Design and Content Management: Designed and maintained a user-friendly website, regularly updating content to ensure relevance and SEO optimization.
Email Marketing and Copywriting: Developed and wrote engaging content for the weekly e-blast newsletter, increasing communication with stakeholders and driving action.

Full-Service Graphic Design and Marketing Support: Delivered comprehensive graphic design, event planning and marketing services for clients across diverse industries. Specialized in creating iconic logos and marketing materials for high-profile music events and bands.
Branding and Social Media Management: Managed all aspects of branding, print collateral and web design for clients, ensuring consistent and impactful brand messaging across platforms.
Event Planning and Marketing Campaign Coordination: Designed and managed branding and marketing materials for events and fundraising initiatives. Coordinated marketing campaigns, event logistics, volunteer coordination, sponsorship acquisition and auction management.
Graphic Design Chair and Board Member of the Atlanta Chapter of the Recording Academy (GRAMMYs): Designed and managed print and digital collateral for key events and fundraisers, including the Atlanta Heroes Awards. Contributed as a member of the GRAMMYs Selection Committee for Best Album Package Design.