ABOUT
I am currently Marketing Director/Creative Director at RPM Home Advisors - Keller Williams Atlanta Midtown. As Marketing Director, I am responsible for marketing the overall team as well as the individual agents. My main objectives are to bring in leads, recruit new agents and provide ROI and performance results from all marketing directives. As Creative Director, I am responsible for design and brand integrity across all platforms including: Social Media, Websites, Printed Materials, Events, Eblasts, Team Collateral and Marketing Pieces. I handle all of the Search Engine Optimization, and I manage a team of Graphic Designers, Videographers and Photographers. My skills for this position include: Digital Marketing · Project Management · Art Direction · Marketing Plans · Search Engine Optimization (SEO) · Adobe Creative Suite · Web Design · Copywriting · Social Media Content Creation and Management · Event Planning and Graphic Design.
I took my first graphic design class in high school, and I knew as I designed my first album cover for U2 in that class, I was smitten. I entered University of Georgia's Art Department with a declared major: Graphic Design.
I began my career at a small design firm in Norcross, GA, named indelible inc. and quickly went on to work for the Atlanta Committee for the Olympic Games (ACOG). It was an amazing experience. My designs appeared on the cover of Time magazine as well as in Print magazine. I went on to work in the Atlanta Journal-Constitution (AJC)'s marketing department and then started my own design firm After Midnight Design.
While at After Midnight Design, I focused on offering my clients full-service graphic design, special events planning/promotion and marketing support services. My primary focus was the music industry where I designed logos for bands such as Maroon 5.
I also did work for clients such as Piedmont Hospital, Emory School of Nursing and Underground Atlanta. I served as Graphic Design Chair on the Board of the Atlanta Chapter of the Recording Academy, was a Voting Member of the Academy and served on the GRAMMYs Selection Best Album Package Design National Committee.
My experience working as a Graphic Designer and Marketing Coordinator for Lifecycle Building Center (LBC) provided me with an education in the nonprofit sector. I handled all of LBC’s external communications including managing social media, maintaining the website and writing/designing their weekly Eblasts. I also supported LBC’s outreach, fundraising and special events as well as handled all design needs including the branding of the events and the design of the LBC collateral.
Through my experience as Marketing Director, Content Creator
and Graphic Designer for Southern Three Photography (S3P),
I designed and managed creative assets as well as designed and maintained the website. I managed, developed and grew all social media platforms. I created social media content and managed strategy and implementation. I oversaw Google and other online Business Profiles, pay-per-click advertising, influencer outreach, SEO, PR and email marketing.