Recruitment Fortune Cookie Project

Blending creativity, strategy and a little bit of magic.

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Concept

To make recruitment (and lead generation) more memorable, each team agent received a Chinese take-out box filled with white paper filler and custom fortune cookies.

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Three Cookie Themes

1. For Buyers – Inspiring future homeowners

2. For Sellers – Encouraging listings and confidence

3. For Recruiting New Agents – Attracting top talent with a twist

 

Each cookie included four unique, original fortunes—written in-house to match its audience and encourage engagement.

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QR Code Integration

Every touchpoint—each fortune, the box, and the printed insert—featured a QR code linking to a personalized landing page.

Once scanned, the system:

• Emails the assigned agent instantly

• Logs form data into an Excel tracker

• Syncs seamlessly with the CRM

• Triggers a SmartPlan to automate tailored follow-up marketing

 

The Result

A recruitment tool that’s equal parts creative, automated, and shareable—turning simple fortune cookies into powerful relationship-builders.

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Proof that the right fortune can open more than just a cookie—it can open a conversation.